JonBischke.com

FedEx’s Brown Bailout: How Big Companies *Shouldn’t* Use Social Media

Social media gives companies a wonderful opportunity to drive awareness to issues, establish authentic communication channels with its customers and spread messages virally through the Web. However, it also gives companies an even bigger chance to look like fools when they use these tools incorrectly. Today, I see this video going around Facebook: What?!!! [...]

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Why Amazon Vine is a Threat Worth Talking About

Have you heard about Amazon Vine? I hadn’t until tonight. And what I learned about it is, I think, really important to talk about for reasons I’ll get to in a second. First off, according to Amazon, here’s what Amazon Vine is: Amazon Vine™ is a program that enables a select group of [...]

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