Customer Development: The Definitive Resource
A few months ago I was tipped off to world of Steve Blank and customer development. Simply put, if you’re an entrepreneur understanding these concepts will likely mean the difference between success and failure. Steve personally has taken five companies through this process to IPO. Not a bad track record.
While there’s a ton of great stuff about customer development on the Web I wanted to gather up all of the resources and put them together in one place. I’ll update this post over time as I come across stuff (please add any additional resources you find in the comments so I can add them to the post) so bookmark it and check back from time to time (or just subscribe to the RSS feed).
So here’s what I feel is the most complete list of customer development resources on the web:
Steve Blank’s blog
Steve Blank’s videos and podcasts on Stanford’s Entrepreneurship Corner
Steve Blank’s presentations
Steve Blank Berkeley course on Venture Hacks
Eric Ries’s presentations
Eric Ries blog posts containing “customer development”
http://startuplessonslearned.blogspot.com/search?q=%22customer+development%22 (esp this one: http://startuplessonslearned.blogspot.com/2008/11/what-is-customer-development.html)
Ron Conway and Mike Maples (VC Perspective on investing in Cust-Dev companies)
Sean Ellis’s Startup Marketing presentation
Sean Ellis’s Blog
Dave McClure’s presentations (all are somewhat similar):
Sean Murphy posts on customer development
I can’t overemphasize how important this stuff. If you’re an entrepreneur you should immersing yourself in it on a regular basis.